How to Check Hashtag Popularity on Social Media?

At first glance, hashtags are just some words that are mentioned in your posts or in the comment section. But even using various hashtags has its own strategy.

Hashtags can bring you new followers because of their hidden magic of increasing engagement that throws your post in different feeds and upgrades its reach silently. Yet, most creators waste their time easily by using irrelevant hashtags.

Don’t repeat their action to receive the same consequence; sabotaging your reach and community. Find the best hashtags to use to make sure every post gets the attention it deserves without losing any details.

By the end of the following text, you’ll fully know all about “Which hashtags to use” and “How to Check Hashtag Popularity on Social Media?” based on the hashtag you’re going to use. Let’s go deeper to increase the bounds of our knowledge.

What Is Hashtag Popularity?

As we know, hashtags are a detailed form of engagement that doesn’t catch the audience’s eyes easily; however, their hidden impact is arresting. But a thing that nobody talks about is that hashtag’s popularity.

Some hashtags get overused, some get ignored, and some of them are the helper hand in that post’s going viral path. Hashtag popularity is a thing that shows which hashtag is getting used more often and increases the engagement in a way to make that post get more views. But it is different in every app, and we’ll track the hashtag reach of each app together.

In the samples below, we’re going to focus on the top 5 apps and their ways to find hashtags with more visibility and check hashtag popularity.

Instagram Hashtag Popularity

Instagram Hashtag Popularity is a way to see how popular hashtags are in posts and stories. The more a hashtag is used, the more popular it is, but that doesn’t always mean it’s better for your growth.

“According to Jobera, using at least one hashtag increases post engagement by 12.6%, and posts with 11 hashtags achieved an engagement rate of 80% (compared to 22% for posts with no or few hashtags).”

To continue, we give some tips to check hashtag popularity on Instagram:

• Hashtag Analytics can show you which hashtags are actually driving traffic to your content and refine your strategy. Go to your profile and “view insights” on any post of any type of account. You’ll find “impressions from hashtag”, “reach and hashtag engagement metrics”, “profile visits and interactions” that measure hashtag performance.
• Trending Hashtags: Use Instagram’s search bar and type a keyword. Tap on “tags” and see the post count. When you want to analyze hashtag usage, have this point in mind that the Explore Page shows trending content based on your interests. Mix trending tags with niche ones to avoid getting lost in high-volume tags. The algorithm will aid your engagement silently so that you’ll notice it when your post goes viral.
• Niche hashtags: These kinds of hashtags are specific and less used ones to target a very particular audience interested in that topic.
• Keywords research for SEO: Instagram now ranks content based on keywords, not only hashtags. So, using both together will speed up the process of searching. Use Instagram’s search bar to type keywords and see autocomplete suggestions. Check bios, captions, hashtags of viral posts. You have to search for keywords that match your niche and related hashtags with average competition.
• Hashtag strategy: It is to use a mix of these samples to maximize reach, to prevent using irrelevant hashtags, and to find your audience easily. Also, you can monitor trend hashtags from your content in this way.
• Branded hashtags (#YourBrandName)
• Community hashtags (#InstaTravel)
• Niche hashtags (#FoodPhotography)
• Location hashtags (#BerlinEats)

TikTok Hashtag Popularity

Just like Instagram, the topic of TikTok Hashtag Popularity is one of the hottest topics for growing views, followers, and going viral.

“Using relevant and specific hashtags can drive up to 30% more engagement, which shows how important it is to choose the right hashtags to increase reach and engagement on TikTok.”

Let us explain and give you some practical content ideas, and you can also consider them to check hashtag popularity:

• Creative Center: This feature is TikTok’s own analytics hub. It offers real data about trending tags, including views, growth rate, and its usage from the top account. Explore metrics like engagement and virality in the filter by region or category at Creative Center.
• Discover Page: This is an in-tab app that shows trending content, and you can find popular hashtags and challenges. Tap “Discover” and scroll through featured hashtags to see the one with more traction.
• Search Bar Insights: It is TikTok’s search section that you can find out about a hashtag’s views. Simply, enter a hashtag in the search bar and check its view count.
• Influencers in Niche: This means monitoring top creators. They often use trendy or niche-specific hashtags. Browse their recent and top viral posts to achieve those related hashtags.

Facebook Hashtag Popularity

Many people think that hashtags are only important for Instagram and TikTok, but Facebook still uses hashtags for greater reach, search visibility, and connecting content to trending topics.

“The reports show that using 1 to 2 hashtags per Facebook post leads to about an 8.4% increase in engagement, while using more than five hashtags may result in up to 17% less engagement.”

So, it is important to check hashtag popularity on Facebook to get better results:

• Manual Search is to type a hashtag in the search bar of Facebook for casual browsing and to see active posts. In this way, you can only see posts that use that hashtag, not view count or analytics.
• Meta Business Suite is Facebook’s native analytics tool. You can find a post’s hashtag performance data and track overall engagement and reach. But this hashtag research tool is limited to hashtag-specific metrics.
• Cross-Platform Strategy is about using another platform’s hashtag insights, like Instagram. This is a relevant strategy because most users post the same content in both platforms, and you can use the other one that is easier to find hashtags.

Twitter Hashtag Popularity

On Twitter, hashtags are one of the main tools for trending, being visible in Search, and connecting to current discussions. When you use and check hashtag popularity, your tweet enters the public conversation stream, and your chances of organic reach increase significantly.

“According to recent reports, tweets that contain hashtags are retweeted 33% more often than tweets without hashtags. Additionally, using relevant hashtags can improve message relevance by up to 18% and increase brand awareness by 8%.”

• Explore Tab: Tap on the magnifying glass icon on your phone or go from your desktop and click “Explore”. You can check hashtags based on your location and tour interest.
• Twitter Analytics: This is a tool of Twitter itself. You can analyze your own tweets and get their impressions, engagement, and mentions. But you can’t get hashtag stats directly.
• Hashtag Holidays & Calendars: These are curated calendars of popular hashtag days. You can find preplanned trending tags to plan your content and campaigns for top engagement and marketing.

YouTube Hashtag Popularity

Hashtags are known as metadata on YouTube, which helps Google and YouTube understand what the video is about. Additionally, when someone clicks on a hashtag, they are taken to a dedicated page that shows all the videos related to that hashtag. Now think about how important it is to check hashtag popularity.

“The usage and trending of hashtags on YouTube directly affect the visibility, searchability, and ranking of videos.”

• Search Suggestions: YouTube auto-suggests trending tags based on current search volume. You can quickly discover what the top used hashtags are by easily typing (#) or (#a), (#b), etc. in the search bar.
• Influencer Analysis: This feature is to study top creators in your niche and write down their hashtags that are more usable.
• Hashtag Result Page: It is a page where you can see all videos that use that one hashtag. You can click on any hashtag in a video title or description. This will display the hashtag’s widespread usage and its contents, and it somehow makes you a hashtag tracker.

Every Social Media General & Specific Hashtag

These are some specific social media hashtags you can use for each app separately that are viral at the moment.

• Our Recommendation: From our own site on its main page, if you don’t have time to go through the entire process of finding the best hashtag for your post, it’s pretty simple to choose to tap on “Tools” and choose your generator, like freehashtaggenerator.com Search your topic, and our site will show you the top used hashtags about that topic, and you can get and check hashtag popularity on your social media.

Final Takeaway

Looking for hashtags with good performance, even though it takes time, but it’s pretty essential for boosting post visibility, engagement, and relatability of your content.

For tracking hashtag reach, you shouldn’t do math. You have to understand the differences and ways to understand the point. Popularity is dynamic; it changes over time because of generations.

Therefore, you can use our site, which can analyze hashtag reach and get updates daily to give users a helpful hand. Remember that it’s not about how many people know you, it’s all about how many people engage with you.

In the end, it is your turn to share your ideas and thoughts about “How to Check Hashtag Popularity on Social Media?” with us and tell us about your methods.

What’s the difference between a popular hashtag and a viral one?

A popular hashtag can be used over and over, and a viral one can make a difference out of the blue.

Does using popular hashtags actually increase engagement?

Yes, it’s a detailed silent engagement.

How long do hashtags stay popular?

Depends on the hashtag; it’s different.

Can I create my own hashtag and make it popular?

Yes, with tips mentioned for different platforms, you can own your hashtag.

Are popular hashtags different across platforms (Instagram vs. Twitter)?

Yes, but there are also the same hashtags.